FashionNova Enters Beauty Category with Launch of NovaBeauty

The cruelty-free makeup line’s first launch is a 48-piece lip collection with its Perfect Pout Lipstick, 2-In-1 Snatched Lip Liner and Moisturizing Rich Gloss.

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By: Lianna Albrizio

Associate Editor

FashionNova, a leader in e-commerce apparel and lifestyle brands, has made its official foray into the beauty category with the launch of NovaBeauty.    After two years of meticulous formulation, NovaBeauty is launching its lineup of cruelty-free, vegan products with its NovaBeauty Lip Collection – an impressive 48-piece collection comprised of 26 shades of their Perfect Pout Lipstick (with three unique finishes), 10 shades of their 2-In-1 Snatched Lip Liner, and 12 shades of their Moist...

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